Rice appears simple, but one small preparation step can change the final eating experience. Washing rice removes loose surface particles before cooking. So, what happens if you don’t wash rice before putting it into the pot? You may notice cloudy cooking water, a different texture, and more surface starch after cooking. For everyday meals, skipping […]

India has built one of the strongest positions in the global rice trade over several decades. But how much rice is exported from India each year, and where does it go? According to APEDA, India exported 20.19 million metric tonnes of rice during 2024–25, worth approximately US$12.47 billion. India has remained the world’s largest rice

For most Indian households, rice at dinner is nothing unusual. It often sits on the table alongside dal, sabzi, curd, pickle, or even a comforting bowl of khichdi. At Jashn Foods, we know how closely rice is tied to everyday Indian food habits. But there is still one question people often ask: should you really

Rice buyers rarely judge a supplier by one shipment alone. They remember what happened with the last order. Did the grains cook evenly? Did the bag contain the expected amount of broken rice? Was the aroma familiar? Did the next shipment behave the same way? That is why how manufacturers maintain consistent rice quality across

Rice is more than a side dish in a restaurant. It can influence taste, presentation, food cost, and customer satisfaction. Learning how to choose the right rice for your restaurant menu helps you match every dish with the right grain, cooking behavior, and price point. A biryani needs rice that stays long, aromatic, and separate

For anyone weighing CIF vs FOB for rice import contracts, the shipping term can shift your total landed cost by several percentage points. Two terms appear on almost every rice trade invoice: CIF and FOB. Understanding the difference isn’t just about paperwork — it shapes who carries financial risk, who arranges freight, and who pays

The global rice industry is changing as consumers look beyond price and basic nutrition. They increasingly want better aroma, texture, origin, convenience, and consistency. This shift is creating emerging opportunities in the premium basmati rice market across India and international markets. Basmati already holds a distinctive position among aromatic rice varieties. Its long grains, aroma,

You may have noticed something interesting while buying rice. One brand offers long, slender grains with a creamy shade, while another displays shorter, brighter-looking grains in similar packaging. That naturally raises the question: why does rice look different across brands? The answer is not as simple as better or worse quality. Rice changes in appearance

Rice is more than a staple food in India. It is also one of the country’s strongest agricultural industries. Millions of farmers, traders, processors, and exporters depend on it every year. Many entrepreneurs now ask, is rice business profitable in India before investing in this growing market. The answer depends on your business model, product

Rice milling is often judged by one number—the percentage of whole grains that leave the mill. Yet that figure reflects dozens of decisions made before the paddy reaches the polishing machine. Harvest timing, drying, storage, equipment settings, and operator skill all influence the final outcome. If you want to understand how to reduce rice milling