India ships more rice to the world than any other country. Behind every tonne that leaves an Indian port, exporters fight problems most buyers never see. Shifting export duties are just the start. So are delayed payments and container shortages. The top challenges rice exporters face today go way beyond growing a good crop. Buyers […]

Open two bags of rice side by side and you’ll notice something odd. One cooks up soft, separate, fragrant. The other turns gummy and smells of nothing much at all. Same word on the label. Completely different rice inside. So what factors determine rice quality, really? It comes down to grain structure, moisture, aroma, and

Rice is a part of daily life for billions of people. From home kitchens to five-star restaurants, it remains one of the world’s most trusted staple foods. Even so, many shoppers hesitate when they come across alarming videos claiming that markets are flooded with fake grains. That is why many people search for how to

You pick up two bags of basmati at the store. Same brand, roughly the same weight. One costs almost double the other. Why? That gap is what gets people writing in to ask why aged basmati rice costs more than the regular stuff sitting right next to it on the shelf. And honestly, the price

Every Indian kitchen has an opinion on rice starch. Some cooks rinse it three or four times without a second thought. Others swear even one wash ruins the dish. So who’s right? Is removing starch from rice good or bad? Truthfully, it’s not that simple. It depends on the rice you’re using, how you plan

Every Indian kitchen has a rice-washing ritual. You rinse the grains under running water until it turns clear, then cook as usual. But does rinsing rice remove nutrients in the process? This question comes up often among home cooks and nutrition-conscious families. Some research says washing strips away iron, folate and B vitamins from the

Every bag of rice carries hidden information most people never think to look for. Certification marks tell you if it’s safe, tested, and export-ready. Some buyers ignore these stamps. Others won’t touch a shipment without checking every one of them first. This blog offers common rice quality certifications explaining the way a supplier would actually

Ask any old-timer at a mandi what decides a paddy lot’s fate, and moisture is usually the first word out of their mouth. Not grain length. Not colour. At Jashn Foods, our sourcing team hears the same question from farmers and traders almost every harvest, how to check moisture content in paddy before it leaves

A rice mill tells you everything about how little most of us know about this process. Sacks of paddy get tipped onto a conveyor, and from there, the grain enters a world most shoppers never think about. A bag of rice goes through a long string of checks before it ever gets near a shelf,

If you’ve been comparing broken rice vs long grain rice: which is better for your family’s plate, you’re not alone. It’s a question many home cooks, restaurant buyers, and families eventually ask. Home cooks, hostel mess owners, restaurant buyers, everyone hits this question eventually. Both grains start life in the same paddy field. But they