Ask any old-timer at a mandi what decides a paddy lot’s fate, and moisture is usually the first word out of their mouth. Not grain length. Not colour. At Jashn Foods, our sourcing team hears the same question from farmers and traders almost every harvest, how to check moisture content in paddy before it leaves […]

A rice mill tells you everything about how little most of us know about this process. Sacks of paddy get tipped onto a conveyor, and from there, the grain enters a world most shoppers never think about. A bag of rice goes through a long string of checks before it ever gets near a shelf,

If you’ve been comparing broken rice vs long grain rice: which is better for your family’s plate, you’re not alone. It’s a question many home cooks, restaurant buyers, and families eventually ask. Home cooks, hostel mess owners, restaurant buyers, everyone hits this question eventually. Both grains start life in the same paddy field. But they

Open almost any pantry in India and there’s a good chance you’ll find a bag of rice tucked away somewhere. Simple enough, until you actually stand in front of a shelf lined with a dozen varieties and realise you have no idea which one to grab. Taste matters, sure, but so does health, and so

Rice runs through Indian life in a way few other crops manage. Punjab’s flooded paddies. The export docks at Kandla and Mundra. A small mill down the road from someone’s house, running the same way it has for decades. It all adds up to a trade that millions of families depend on. So when someone

Rice never really needed a marketing push out of India. Buyers have come for the aroma and grain length for decades, long before anyone used a phrase like “export strategy.” Even so, many first-time buyers begin by searching for how to export rice from India before they know which supplier to contact or how the

If you’re new to this trade, here’s the blunt truth: paperwork comes first. Rice simply doesn’t leave an Indian port without a solid stack of it behind every shipment. Anyone researching the documents required to export rice from India usually runs into long, dry government lists. They rarely explain why each one matters or what

A customer messaged us asking, basically, which rice is healthiest, basmati or jasmine. Not the first time someone’s asked. Probably won’t be the last either. It’s a fair thing to wonder about, because on a shelf they look almost interchangeable. Long grains, good smell, both turn up in kitchens from Lucknow to Bangkok. But your

Ever sat down for dinner and wondered whether to reach for roti or rice? You are not alone. This is one of the most common dilemmas for anyone trying to lose weight on an Indian diet. The question sounds simple. But the answer involves your metabolism, your lifestyle, and the quality of what you eat.

If you are seriously thinking about how to start a rice mill business in India, you are asking a question worth asking. The market is enormous, the raw material grows in almost every state, and the demand, both domestic and export, is not going anywhere. That said, jumping in without preparation is how mills end