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Our Story

Jashn- A Treasure Trove of Pure, Aromatic, and Premium Quality Rice

The seed of Jashn Foods was sown on a Sunday brunch when the founders were relishing the delightful combination of Rajma Chawal (Kidney beans and rice). During the meal, they struck up a conversation on how rice is so versatile that it complements many flavours worldwide. This conversation sparked an idea — to bring premium quality rice to all, transforming those delightful meals with families into cherished experiences. That’s how Jashn Foods was born, and the journey to bringing the exotic flavours of basmati rice — from the paddy fields to your plate, took off. At Jashn Foods, we combine technology, innovation, and the century-old cultivation process to bring you high-quality, flavourful, and aromatic rice. We focus on being gentle to the earth and the corresponding environment to instill a sense of satisfaction in you and ourselves.

Our Mission

What shapes our TODAY and prepares us for our TOMORROW

VISION
Our vision is to make Jashn Foods the best and most trusted rice brand in the world. Every day we strive to deliver the best to our customers and develop leadership in core markets.

MISSION
We are on a mission to bring joy and pleasure to your palates by offering flavourful and turn every moment into a tantalizing ceremony. Embracing life in its authentic flavours is what motivates us to bring only the authentic basmati rice hard to find anywhere else.

Our Core Values.

How we conduct our business is just as important as what we do. Whatever we do, we do it with full passion. We are a values-driven company and take pride in our core values that are the foundation for everything we do. The backbone of our brand is and will always be the commitment to these core values that we live every day. That’s what defines us and makes us unique.